Packaging doesn’t just have to be thought of as containers to ship your products. Boxes also provide a great opportunity to reinforce your brand and create loyalty with your customers. Here are a few suggestions to take advantage of their full potential.
Make it unique
Coca Cola chose the color red to represent its brand for a reason. When adjacent to its competitors, its red cans, bottles, boxes, or vending machines catch the attention of customers, standing out and looking just slightly larger and more important.
Your brand color might not be red, but if you design imaginative and colorful packaging you too can stand out in the crowded marketplace. Your customers will recognize and remember your line, develop a connection with your products and become loyal advocates of your brand.
Use high quality materials
Using high-quality materials for your packaging can make your products look and feel more premium, which can create a positive impression among customers. Heavy corrugated cardboard allows you to ship your products with minimal damage without sacrificing presentation. This can also make customers feel like they are getting good value for their money, which can help create loyalty.
Personalizing your packaging with your customer's name or other details can make them feel valued and special, which can help create a sense of loyalty towards your brand. Digital printing even offers the ability to create custom messaging to different customer categories or needs.
Create a memorable unboxing experience
Creating a memorable unboxing experience can make customers feel excited and engaged with your brand, which can help create a positive association with your products. This can be done by using unique packaging designs, including small gifts or samples in the packaging, or creating a fun and interactive opening experience.
Communicate your brand values
Use your packaging to communicate your brand values and mission to customers. This can help create a sense of connection with your brand, which can lead to loyalty. For example, if your brand values sustainability, using eco-friendly packaging can communicate this message to customers and create a positive impression.
Overall, packaging can be an effective tool in creating loyalty among customers. By using unique designs, high-quality materials, personalization, creating a memorable unboxing experience, and communicating your brand values, you can create a positive impression with your customers and encourage repeat purchases.
Be sure to ask your Pacific Box representative about the many custom packaging options available to make your customer experience as powerful as possible.